Tips for Building Seamless Payment & Checkout Pages

When considering how to offer an enjoyable and smooth customer experience, you likely think about things like website optimization and product or service optimization. But, believe it or not, your payment processing systems also play a vital role in a positive customer experience.

Payment processing is critical to consider for multiple reasons. But first and foremost, as a business owner, you want your online payment systems to be as user-friendly as possible, creating a seamless payment experience that invites your customers to complete their transactions with your business.

While all online payment systems will allow you to charge customers for your subscription services, these systems aren’t created equal. You want to choose one that produces a smooth experience for your specific customers. After all, if the payment process becomes too difficult, you could lose customers before they sign up or deal with high churn rates, neither of which is a positive for a subscription-based business.

Why Smooth Checkout Processes Boost Conversion Rates

The conversion rate makes one of the most essential key performance indicator (KPI) data points to track for business owners. If you have a high conversion rate, it means:

• You’re generating a positive customer experience that entices those who are considering signing up for your services to sign up
• You’re making the most out of your marketing since you have a high chance of converting prospects into customers
• You’re generating a meaningful amount of revenue

However, your online payment processing systems must be up to par to help you achieve a high conversion rate. If you have a smooth checkout process, the checkout will complement everything your prospective customers have learned about your company. Moreover, a smooth checkout process shows high professionalism and attention to detail, leading to a better customer experience and overall conversion rate.

Common Mistakes in Checkout Pages and How to Avoid Them

Some common checkout page mistakes to avoid are as follows:

• Too Much Content: A checkout page should help collect customers' payments. While it should include information like what your customer is signing up for and the price associated with the service, you don’t need to include too much detail. Doing so can convolute the checkout process, leading to a poor user experience.
• Too Few Options: There are so many ways to pay these days, and your customers will likely use them all at one point. So, partner with pay processors that support a range of payment types to accommodate the needs of your customers.
• Not Enough Detail: While having too much content on your checkout page can hurt you, you must provide the necessary details. Ensure your page lists what your customers are buying, how much money they will spend and any other critical data associated with your service.  
• Meet the Customer’s Payment Choice: With 600+ Alternative Payment Methods (APMs) globally (link article here), merchants can create a checkout page that’s too complicated with too many options. Use the known data on your customers to present things like GooglePay and ApplePay. Identify recurring customers in their own journey, and ensure your region/country-specific checkout pages match the payment methods that most align with your product/service offering and target demographic.

Key Tips for Seamless Payment and Checkout Pages

As a software as a service (SaaS) business owner, you must offer a high-quality payment experience that helps complete seamless transactions at all times. But things are often easier said than done. And, if you’ve never optimized the payment process for a website (your own or otherwise), you may be at a loss for where to start.

Don’t worry, you’re not alone. Getting started with checkout page optimization is relatively simple. Here are a few things you can do to create a seamless payment experience for your customers:

Minimize Checkout Steps

Keep in mind that for the payment process to be enjoyable, it needs to go relatively quickly. So, you’ll want to ensure there are as few steps to the process as possible. How do you do that?

One of the best ways to minimize the checkout steps is to make a test purchase in your payment sandbox. As you make that test purchase, think of all the steps involved and whether or not those steps are absolutely necessary for the successful onboarding of a new customer. If there are any unnecessary steps, remove them to streamline the payment process.

Offer Multiple Payment Options

Online payment providers offer payment solutions in many forms, shapes, and sizes. But one major difference between these available options is the payment methods they’ll accept. While some payment providers offer payment acceptance for typical options like credit cards,  Digital Wallets, and Direct Debit or ACH, others may support online payment systems like PayPal, PIX in Brazil, BuyNow Pay Later, or WeChat Pay.

Keep in mind that some customers will prefer to use specific payment types. And, if you don’t offer payment acceptance for the types of payments they want to use, you could lose them. You need to do this elegantly knowing what the customer wants before they ask. Therefore, choose an online payment provider that accepts various payment types.

Prioritize Mobile Optimization

Just about everything that happens online these days needs to be optimized for mobile users. The mobile-first mindset of today’s consumer means that if you want to offer a seamless pay experience for all of your users, you’ll have to make sure that the mobile payments process is just as user-friendly as the payments process taking place on a desktop or laptop computer.

Fortunately, today’s leading payment processing systems understand that most consumers who shop online generally do so using a mobile device. So, the best online payment systems have already optimized their payment gateways for today’s mobile-first environment.

Get the First Payment Platform Dedicated to Approvals

If you’re looking for an online payments platform that checks all the boxes necessary in today’s payment landscape, it’s time to look to Revolv3, the first payment platform dedicated to approvals. Revolv3 has optimized its payment process for approvals so much that you don’t have to worry about bank fees or other fees associated with declined payments. As the business owner, you’ll only pay for electronic payments that generate revenue.

Revolv3 offers a completely unified payment process. With dynamic routing and other state-of-the-art technologies, Revolv3 can help you achieve a higher approval rate efficiently and effortlessly. And, with seamless software integration, you can easily connect your Revolv3 platform with today’s leading accounting and business management software solutions.

Check out Revolv3 today and learn more about how our full-stack payment platform can help you boost your recurring revenue.